Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
Resume
E R I N O P A R
Assistant Director of Marketing
……………………………………………………………………………………………………………………………….
W O R K E X P E R I E N C E
ASSISTANT DIRECTOR OF MARKETING
Drake University | July 2022 – Present
Works closely with the Office of Admission and the University Communications and Marketing team to generate marketing and advertising materials for our different audiences.
Maintains a master calendar to ensure all work is completed on time and on budget.
Manages the @DrakeAdmission TikTok account to serve as a resource for any high school student, regardless of where they attend college, which has seen an increase of trust and engagement of 300% since its launch.
Photographs various students and events on campus on behalf of the university for use in print and digital marketing assets.
Designs and updates print and digital marketing assets including mailed postcards, college fair handouts, and collateral included in student visit folders.
FREELANCE PHOTOGRAPHER
First Fleet Concerts | May 2019 – Present
Captures high-quality images of concerts and live performances that showcase the energy and atmosphere of each event.
Utilizes advanced photo editing software including Photoshop and Lightroom to enhance images while ensuring optimal lighting, color correction, and composition.
Manages and maintains photography equipment, including cameras, lenses, and lighting equipment when needed to ensure readiness for any shooting condition.
Delivers final edited photos to the client within agreed timeframes, ensuring a timely and professional delivery of work.
Stays up-to-date with the latest trends in concert photography and the music industry to continuously improve my skills and techniques to deliver cutting-edge work.
CREATIVE STRATEGIST
Up-Down Arcade Bar | May 2019 – December 2021
Managed the accounts for the Des Moines, St. Louis, and Nashville Up-Down locations.
Launched a social media presence for St. Louis and Nashville.
Created targeted Facebook and Instagram ads to increase customer engagement by 200%.
Engaged daily with local businesses and customers to increase the digital presence of the bar.
Designed graphics using Photoshop, Illustrator, and InDesign to promote the company, both for print and digital release.
Traveled to various locations to photograph the bar and its customers for use in promotional materials.
Analyzed data of the bar’s customer base to effectively promote the grand opening of the St. Louis and Nashville Locations.
MARKETING ASSISTANT
First Fleet Concerts | May 2019 – December 2019
Managed social media accounts across platforms for both First Fleet Concerts and Wooly’s.
Created targeted Facebook ads to engage potential new listeners for artists.
Composed advertising materials for a variety of artists to be used in all social media posts and ads leading up to their show.
AERIAL INSTRUCTOR
Cirque Wonderland | January 2022 – Present
Instructs both an introductory and beginner level class of adult students bi-monthly.
Able to tailor class to a range of skills and body types to ensure each student feels challenged, but successful, in their aerial endeavors.
Able to recognize, halt, and correct unsafe or incorrect movements from students in a positive way.
Provides a welcoming, safe, and trusting environment to my students that makes them feel encouraged and inspired to continue learning skills.
……………………………………………………………………………………………………………………………….
E D U C A T I O N
BACHELOR OF ARTS, MAJORS IN ENGLISH AND DRAWING
Drake University | 2015 – 2019
MASTER OF ARTS IN COMMUNICATION
Drake University | Estimated Graduation Summer 2025
……………………………………………………………………………………………………………………………….
P R O F E S S I O N A L S K I L L S
Adobe Creative Suite
Brand Communication
Copywriting
Cross-Platform Knowledge
Digital Advertising
Facebook Ads Manager
Layout Design
Market Research
Print Advertising
Project Management
Photography
Social Media Strategy
……………………………………………………………………………………………………………………………….
C O N T A C T
P: +1 (563) 528-2840
E: erin.opar@gmail.com
W: www.erinopar.com
……………………………………………………………………………………………………………………………….
S O C I A L
FACEBOOK
X
INSTAGRAM
LINKEDIN